AN emotional advertisement for Google's search engine has become a hit in India and Pakistan by referring to a traumatic period in the history of the South Asian arch-rivals.
The "Reunion" commercial has been viewed more than 1.6 million times on YouTube.
It portrays two childhood friends, now elderly men, who haven't seen each other since the 1947 partition that created India and Pakistan from the old British empire in South Asia.
Partition created a mass exodus as millions of Muslims and Hindus fled across the new borders, fearing religious violence.
In the ad, a young Indian woman tracks down her grandfather's childhood friend in Pakistan using the search engine and arranges a surprise reunion.
The ad is drawing praise and tears on both sides of the border.
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