Sydney Ferries has knocked back an ad by PETA showing sheep jammed into a filthy stall on a ship. Source: AAP
COMMUTERS are missing out on a chance to relate to live-export animals after Sydney Ferries knocked back a confronting PETA advertisement, the activist group says.
The animal rights group says Sydney Ferries rejected its explicit advertisement showing sheep jam-packed in "filthy stalls" aboard a ship.
The ad reads "Their Commute Is a Real Killer. Ban Live-Animal Export".
In a statement, a Transport NSW spokesman explained contentious or offensive advertising was not permitted.
"Under the contract between Transport for NSW and Harbour City Ferries, the operator must not advertise or permit advertising 'political, religious or other subject matter which is contentious or offensive'," he said.
PETA Australia campaign co-ordinator Claire Fryer said the ad was not particularly graphic.
"It's obviously confronting to see the reality these animals live in," she told AAP.
"However, this is the reality of live-exports."
Ms Fryer said PETA was looking for the same space as any paying advertiser would.
"It's taking away the chance for commuters to relate to the animals," Ms Fryer said.
It was the first time a PETA advertisement of the type had been rejected, she added.
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