Versace Macau hotel will fit local culture

Italian fashion house Versace says its Macau hotel will be tweaked to appeal to Chinese culture. Source: AAP

ITALIAN fashion house Versace and Macau casino company SJM say the Versace-themed hotel they're planning for the Asian gambling city will be tweaked to appeal to the local Chinese market and open in 2017

Versace chief executive Gian Giacomo Ferraris said on Thursday that the five-star Palazzo Versace hotel would retain the company's "neoclassical style". But he added, "Clearly there'll be some finetuning with the local culture."

He declined to give more details, saying designer Donatella Versace would be responsible for the design

Versace and SJM Holdings signed a deal last month to build the hotel at SJM's Cotai resort in Macau. The city is a semiautonomous Chinese region that's the world's most lucrative gambling market.

SJM officials said the hotel would open in 2017 and is expected to cost about $HK2.5 billion ($A353.24 million).

The project gives Versace a new way to raise its profile with mainland Chinese, who account for two-thirds of Macau's visitors. It also gives SJM a big-name brand to help keep up with rivals who have a head start on expanding.

Macau raked in $US38 billion ($A41.69 billion) in gambling revenue last year, about six times the amount on the Las Vegas Strip.

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