DANISH toy maker Lego says sales soared 25 per cent last year thanks partly to the new Lego Friends series of building blocks designed for girls.
The privately owned company says on revenue of 23.4 billion kroner ($A4.12 billion) it made net profits of 5.6 billion kroner, up 38 per cent.
The company, based in western Denmark, said on Thursday series like Lego Star Wars and Lego Ninjago were among the more popular.
But it was the novel rollout for girls, Lego Friends, that sold much better than expected - to the extent the company was unable to keep up with demand.
CEO Joergen Vig Knudstorp says Lego has shown it can develop toys children across world "put at the top of their wish lists".
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