PETROL stations across Australia could be forced to standardise their fuel price boards in a bid to stop servos luring in drivers with misleading petrol signs.
The Legislative and Governance Forum on Consumer Affairs (CAF) on Friday released a public consultation paper canvassing options to simplify roadside fuel boards.
The paper, Consumers and Fuel Price Boards, is a response to complaints about fuel boards advertising only some fuel types, or low prices that are only available to drivers who have the right shopper docket or credit card.
"Consumers are being sucked in by fuel price boards that prominently display the prices of the most discounted fuel type," federal Assistant Treasurer David Bradbury said on Friday.
"Once they drive into the service station, only then do they find out that there are often large differences between the prices of the different fuel types available - sometimes more than 10 cents a litre."
The CAF paper includes three options to make the rules around price boards clearer.
Changes could include only letting fuel boards show undiscounted prices, or developing a detailed national standard mandating equal prominence for the undiscounted prices of a standard set of fuel types.
The third option would rely on current laws and industry self-regulation, though the consultation paper notes there are currently "no known efforts to develop an industry-led response to the identified problem".
The national peak motoring body welcomed the new paper.
"Motorists are confused and deserve improved fuel price information - maintaining the status quo is not an option," Australian Automobile Association executive director Andrew McKellar said in a statement.
"A recent national survey showed eight out of ten motorists supported consistent fuel price signage across all service stations."
Specific regulations about what information is given on fuel price boards and how it is displayed are already on the way for NSW.
From September next year, retailers selling up to four fuels must display the price of all of those fuels.
NSW Fair Trading Minister Anthony Roberts said a similar approach at the national level would boost transparency.
"I am proud NSW is leading the nation when it comes to giving motorists a fair go at the petrol pump," he said in a statement.
Motorists and industry stakeholders can have their say by visiting the Australian Consumer Law website (www.consumerlaw.gov.au).
Submissions close on February 15.
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